"The Disney brand and characters are in a unique position to market beverages that kids want and parents feel good about,"said Lance Gatewood, vice president of food, health & beauty for Disney Consumer Products North America. "Disney has a long-term commitment to the health of kids around the world through its new food guidelines, which require the Disney name and its characters to be associated with kid-focused products that limit calories, fat, saturated fat and sugar. Developing this product line with industry leaders such as Stremicks Heritage Foods brings us one step closer in delivering on this commitment."

Disney Little Einsteins milk is the first product line to launch as part of a series of healthy dairy and non-dairy beverages currently in development by Disney and Heritage.

"Teaming with Disney provides the opportunity to create healthy products that kids will identify with, while enabling parents to provide a highly nutritional and great-tasting beverage that their children will want to drink," said Sam Stremick, Director of Sales and Marketing for Stremicks Heritage Foods. "The new Little Einsteins milk line provides parents with an easy option for incorporating nutrients like calcium and DHA into their children's diets to ensure optimal growth and development."

Disney Little Einsteins milk is available as a 64-ounce package in low fat 1% and reduced fat 2%.

DHA is an omega-3 fatty acid found throughout the body, with significant amounts found in the heart, retinas and brain, where it accounts for up to 20 percent of total brain mass. DHA is important for brain and eye development and function throughout the lifecycle, but is particularly important between birth and five years of age, when the brain increases approximately three-and-a-half times in mass. DHA ensures that cells in the brain, retina, heart and other parts of the nervous system develop and function properly.

Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, Disney Interactive Studios, a leading developer and publisher of video games and interactive entertainment, and disneyshopping.com, the company's official shopping portal. The Disney stores retail chain, which debuted in 1987, is owned and operated by unaffiliated third parties in North America and Japan under a license agreement with The Walt Disney Company. Disney owns and operates the Disney Store chain in Europe. For more information, please visit www.disneyconsumerproducts.com.

Disney Channel's series for preschoolers, "Little Einsteins" follows the global adventures of four friends, Leo, Annie, Quincy and June — along with their versatile and protective shuttle, Rocket, who takes them around the world and beyond in a quest to complete their mission while learning about nature, world cultures and enjoyment of the arts along the way. Designed to encourage preschoolers to learn about the world around them through exploration and discovery, the series introduces viewers to a different place or environment in each episode. Classical music and famed works of art are highlighted throughout each story, often integrated to encourage viewers to sing or hum the featured symphony or seek a detail within the master work of art to help with the mission.

Stremicks Heritage Foods™ (Heritage), founded in 1990, manufactures, sells and distributes value-added, specialty beverage products on a regional and national scale. Headquartered in Santa Ana, Calif., the company operates in Santa Ana and Riverside, Calif.; Cedar City, Utah; Joplin, Missouri and Mexicali, Mexico. Heritage owns or licenses such well recognized brands as Heritage Little Einsteins-branded Milk with omega-3 DHA, Kern's Beverages, Nesquik, Rice Dream and Soy Dream, Heritage Organic Milk, Heritage Organic Milk with omega-3 DHA and 8th Continent Soy Milk. For more information, visit www.StremicksHeritageFoods.com.

Nidia Caceros Tatalovich
Disney Consumer Products
(818) 544-0399
nidia.tatalovich@disney.com

Sharon Villanueva Scott
Specialized Marketing Services
323.957.2745 Office
310.594.6545 Cell
sscott@teamsms.com